What is your Digital Strategy
Raza Sheikh
Author
Jan 18, 2021
What is your Digital Strategy
Although managing torrents of data has become crucial to companies’ success, most organizations remain badly behind the curve. Data breaches are standard, rogue data sets propagate in silos, and companies’ data technology often isn’t up to its demands. More than 70% of employees have access to data they should not.
Everyone talks about containers, microservices, serverless, and big data. But the conversation often overlooks the management of data.
Your Data Strategy is how you are going to protect your data from data breaches and protect it so that it can be used and improved upon in the future. So, how do you define a Data Strategy? It is not as easy as you think it is. It is essential to understand the importance of a data strategy and how it impacts your business in the long term to plan it appropriately.
It would help if you had an excellent Data Protection Policy to protect all your data against unauthorized access and data breaches. Without having a Data Protection Policy, a company cannot ensure that all of its data is protected. It is essential to define your organization’s Data Protection Policy to enforce it throughout the organization and monitor how everyone is complying with it. It is also necessary to create staff roles for each team to ensure that your Data Protection Policy implementation is effective throughout your organization. In most businesses, there is no dedicated department responsible for implementing Data Protection, so this is one of the responsibilities that should be taken up by someone responsible for the entire organization.
Data, data everywhere – but what exactly is your data management strategy? It’s all about finding ways to refine your efforts and closely target specific markets. The more data you can collect, the better you understand and segment your customers.
Your Data Management Strategy (DMS) is an enterprise approach to effectively storing and managing business-critical data. Whether this data is transactional, operational, or analytical, DMS ensures you have an accurate and authoritative view of your data at any given point in time. As organizations embrace the digital age, turning everything from traditional business processes to customer touchpoints into data sources, the complexity of managing that data is increasing. It’s more important than ever to address the ever-expanding volume of data on hand.
A solid data management strategy is a fundamental component of your marketing success. At any given time, you are probably tracking dozens of data points, from web traffic sources to metadata on the various pages of your website, such as title tags and meta descriptions.
A data management strategy is a way to put together a plan of how you will use data and where you are going to store it. Typically, larger companies use a data management strategy, but even small companies need to think about their data strategy before it’s too late.
More than ever, managing torrents of data are critical to a company’s success. But even with the emergence of data-management functions and chief data officers (CDOs), most companies remain badly behind the curve. Cross-industry studies show that, on average, less than half of an organization’s structured data is actively used in making decisions—and less than 1% of its unstructured data is analyzed or used at all. More than 70% of employees have access to information they should not, and 80% of analysts’ time is spent simply discovering and preparing data. Data breaches are standard, rogue data sets propagate in silos, and companies’ data technology often isn’t up to its demands.
It would be best to have a coherent strategy for organizing, governing, analyzing, and deploying an organization’s information assets. AI Surge provides an efficient way to do just that.
Data management’s “plumbing” aspects may not be as sexy as the predictive models and colorful dashboards they produce, but they’re vital to high performance. They’re not just the concern of the CIO and the CDO; ensuring intelligent data management is the responsibility of all C-suite executives, starting with the CEO.
Although the information on enterprise data management is abundant, much of it is technical and focused on governance, best practices, tools, and the like. Few, if any, data-management frameworks are as business-focused as AI Surge.
It promotes the efficient use of data and allocation of resources and helps companies design their data-management activities to support their overall strategy.